In case you missed it on Sunday, an advert broadcast through the Tremendous Bowl attacked Tesla’s Full Self-Driving expertise as harmful and lethal.

The 30-second spot depicts brutal scenes of self-driving Teslas working over baby mannequins and child strollers, driving on the improper facet of the highway, and blowing previous “Do Not Enter” indicators.

The nationwide promoting marketing campaign, which price $600,000 to air through the Tremendous Bowl, is sponsored by The Daybreak Undertaking, a California-based nonprofit that helps the event of laptop working programs which can be “protected for humanity.”

The group has been notably important of Tesla’s Full Self-Driving function, claiming the software program poses a risk to passengers and pedestrians.

“Tesla Full Self-Driving will run down a toddler in a college crosswalk,” a feminine narrator says within the advert, as a video reveals what it claims to be precise “security check footage” of a Tesla crashing into a toddler model on the street.

Associated: Engineer: Tesla Self-Driving Demo Video Was Staged

Later within the advert, a Tesla plows into one other baby model taking its head off.

“Tesla’s Full Self-Driving is endangering the general public with misleading advertising and marketing and woefully inept engineering,” the narrator says. Why does NHTSA enable Tesla Full Self-Driving?”

Who’s behind the assault advert?

The Daybreak Undertaking was based by Dan O’Dowd, a billionaire credited with creating the working programs for initiatives together with Boeing’s 787s, Lockheed Martin’s F-35 Fighter Jets, the Boeing B1-B Intercontinental Nuclear Bomber, and NASA’s Orion Crew Exploration Automobile.

Dowd can also be CEO of Inexperienced Hills Software program, which develops self-driving software program.

The inspiration’s web site reveals quite a few movies of self-driving Teslas malfunctioning in several highway assessments. In a single video, O’Dowd accuses Tesla founder Elon Musk of working a Ponzi scheme.

What does Elon Musk consider the advert?

Musk appears to be taking it in stride regardless of the advert’s harsh accusations. Through the Tremendous Bowl, cameras caught Musk kicking again in a non-public field seat with the CEO of Information Company, Rupert Murdoch.

The corporate has in a roundabout way addressed The Daybreak Undertaking, however in response to a tweet by Tesla House owners Silicon Valley that known as the advert “pretend,” Musk responded with a LOL emoji.

Thanks @RealDanODowd for spending $7M for this $tsla commercial. It is very clear that you simply testing was pretend however grateful for spreading the phrase that Teslas are the chief for basic autonomy. @elonmusk pic.twitter.com/Qk7MvJn4c4

— Tesla House owners Silicon Valley (@teslaownersSV) February 12, 2023