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    WhatsApp is the Favourite Platform Amongst Social Media Customers, Forward of Fb, Instagram, and TikTok

    Whereas WhatsApp could differ in sure elements from different social media platforms like Fb, Twitter, or Instagram, the cross-platform has greater than two billion month-to-month lively customers worldwide and ranks excessive amongst social media customers.

    In response to knowledge introduced by, WhatsApp is the favourite platform amongst social media customers, forward of Fb, Instagram, and TikTok.

    Nearly 16% of Social Media Customers Named WhatsApp as Their Favourite Platform

    The social media panorama is very aggressive and continuously altering. Platforms that may hold customers engaged for longer intervals, present focused and efficient promoting options for companies, and strike a stability between gathering knowledge and defending customers’ privateness are prone to be extra profitable in the long term.

    WhatsApp ranks excessive on this dynamic market. With over 420 million downloads worldwide, WhatsApp was the third most-downloaded app in 2022. And whereas Fb and YouTube could lead by the variety of month-to-month lively customers, for many social media customers, WhatsApp is the primary platform.

    In response to Digital 2023 World Overview Report, nearly 16% of social media customers aged between 16 and 64 named WhatsApp as their favourite selection. Instagram ranked because the second hottest platform with a 14.3% share amongst respondents, simply 0.1% greater than the world’s largest social media platform Fb.

    Statistics present WeChat ranked on excessive fourth place with a 12.1% share, nearly double that of TikTok. Twitter and Fb Messenger had been in the midst of the record with 3.4% and a pair of.6% shares, respectively. The survey additionally confirmed LinkedIn was the least standard amongst social media customers, with solely 0.9% of respondents naming the platform their favourite selection.

    Common Time Spent Utilizing WhatsApp Dropped 6.7% Yr-over-Yr

    Though WhatsApp is the favourite social media platform for a lot of social media customers, the common time spent utilizing the app has dropped in 2022.

    The Digital 2023 World Overview Report confirmed final yr, Android customers worldwide spent a mean of 17 hours and 20 minutes utilizing WhatsApp per thirty days, or 6.7% lower than in 2021. Actually, WhatsApp was the one app apart from Line whose month-to-month utilization time decreased.

    TikTok remained an absolute king on this class, with a mean of 23 hours and 28 minutes spent utilizing the app in a single month, nearly 20% greater than a yr earlier than. Fb adopted, with simply as spectacular 19 hours and 43 minutes. Instagram ranked behind WhatsApp with a mean of 12 hours per thirty days.

    Nevertheless, statistics present that Telegram noticed the largest year-over-year development. Final yr, Android customers spent nearly 4 hours utilizing the app per thirty days, or 33% greater than in 2021.

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