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    LIV Golf searching for recruiting assist from new supply: its stars

    Greg Norman stated Monday that he has handed off his recruitment efforts.

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    The phrases coming from Greg Norman on Monday had been no completely different than those he’s spoken for the higher a part of the final six months. The distinction with these phrases, nevertheless, was their supposed viewers.

    As per common, Norman stepped in entrance of media in Australia — as a part of a press convention asserting the league’s future occasion in Adelaide — with a mixture of bluster and enthusiasm.

    Do you count on to have prime 10, 20 and 50 gamers be part of you subsequent yr?

    “Sure,” Norman responded with a smile.

    Are they prime 10, prime 20 or prime 50?

    “Sure,” he repeated. “That may be the shortest reply I’ve given in my 45 years of doing media.”

    This, as those that have adopted Norman (and LIV) carefully over in latest months, was common. Norman has been LIV’s Chief Govt Teaser for the reason that league’s inception, feeding the rumor mill a gentle weight loss plan of breathless hypothesis and conjecture. It’s to his profit to take action — partially as a result of nobody can show what he’s saying is unfaithful, and partially as a result of a number of well-timed rumors can provide LIV a uncommon little bit of leverage.

    Greg Norman mum at this time on a LIV TV Deal:

    “It is a precedence for us; there is no two methods about it… In fact it is a precedence for us. We’re engaged on that as we communicate, as I am right here in Australia; I’ve a crew again in the US engaged on it.”

    — James Colgan (@jamescolgan26) November 14, 2022

    In Monday’s presser, nevertheless, Norman’s viewers appeared to shift earlier than our eyes. When requested in regards to the league’s efforts to draw extra top-end expertise, Norman didn’t amplify consideration however deflected it, for the primary time, towards his gamers.

    “Look, I feel that’s extra of a Cam Smith resolution, proper?” Norman stated when requested about LIV goal Adam Scott. “Cam has obtained to construct out his franchise. Cam is answerable for his franchise together with Marc Leishman. They’ve obtained to have a look at what’s greatest for them going ahead.”

    Pressed once more, Norman bent however didn’t break.

    “I’m not entering into the gamers who we’re focusing on or not focusing on,” he stated. “We simply had a dialog about Adam Scott earlier than. Mainly as we glance into the long run, it’s the franchises. They’re accountable to construct out their franchises proper now. So every one have a look at completely different gamers from a special perspective.”

    For LIV, the choice to position the burden of LIV’s recruiting efforts on its gamers is a cautious little bit of calculus. For one factor, it emphasizes the significance of the league’s franchise construction, through which top-shelf gamers possess possession stakes and are answerable for team-specific bills. For one more, it shifts the eye away from the controversial supply of LIV’s cash — the Saudi Public Funding Fund with which LIV has change into synonymous — and towards the figurehead gamers that the league hopes will usher in a brand new period {of professional} golf.

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    However that’s to not say Norman is about to cease promoting solely. At the same time as he tried to delegate extra accountability on his constituents, he discovered himself fanning the flames across the league’s potential additions.

    “I’ll say this: We’ll find yourself signing extra gamers for positive,” he stated. “There’s quite a lot of curiosity due to the success of what occurred this yr. There have been a number of gamers sitting on the sidelines, and now that they’ve seen the success and seen what the play of DJ and the success of the 4Aces, it’s a really, very compelling alternative.”

    Norman is aware of that the most effective possibilities for LIV to catch on is thru the crew format. That goes for gamers as a lot because it does for followers.

    “The opposite factor you’ve obtained to recollect, too, these gamers nonetheless communicate to one another,” Norman stated. “They don’t hate one another like has been stated in a few of the narrative within the media. These guys are nonetheless locker room mates. They nonetheless play golf collectively. They nonetheless return residence and a few reside in the identical metropolis and go to the identical golf course. They communicate to one another. If it’s not the gamers, it’s the caddies communicate to one another. If it’s not the caddies, the wives communicate to one another.”

    As with something LIV, a bigger query looms: Is any of this … true? It’s arduous to say. On one hand, it’s seemingly LIV’s mega-paydays are at the very least fascinating to somebody of be aware on this planet of professional golf. On the opposite, Norman’s final response in regards to the league’s recruitment efforts would possibly nicely qualify as Freudian.

    “The individuals who have been the bystanders making an attempt to sit down on the sideline and watch,” he stated, “they’re those who in all probability — not in all probability — they’re those who’re knocking on our doorways now.”

    James Colgan Editor

    James Colgan is an assistant editor at GOLF, contributing tales for the web site and journal. He writes the Sizzling Mic, GOLF’s weekly media column, and makes use of his broadcast expertise throughout the model’s social media and video platforms. A 2019 graduate of Syracuse College, James — and evidently, his golf recreation — remains to be defrosting from 4 years within the snow. Previous to becoming a member of GOLF, James was a caddie scholarship recipient (and astute looper) on Lengthy Island, the place he’s from. He might be reached at [email protected]

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