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    No fears of dilution with three US races from 2023

    F1 introduced earlier this week that it might be returning to Las Vegas in 2023, staging a brand new grand prix incorporating the long-lasting Strip round a 3.8-mile avenue circuit.

    Las Vegas has signed an preliminary three-year deal to host a grand prix that might be staged on Saturday evening, becoming a member of the prevailing US occasions in Miami and Austin.

    It means the USA will stage extra races than another nation subsequent 12 months, with three occasions all on completely different timezones. The 10pm begin time in Las Vegas means the brand new race will hit the prime-time viewers on the west coast of the USA, and might be an early-morning occasion in mainland Europe on the Sunday.

    Domenicali stated there have been no fears this may result in the American market turning into diluted, believing every race would attraction to a barely completely different viewers.

    “No dilution, it’s an added worth for everybody, as a result of we’re hitting the completely different targets when it comes to demographics and placement,” Domenicali stated.

    “The great thing about the expansion of our sport on this nation is we’re reaching quite a lot of younger folks which can be beginning to be thrilled by our sport.

    “We’ve seen earlier than our eyes the drivers, [they are] very younger. They’ve the potential for sharing by means of the social channels additionally who they’re, selling our sport.

    “Via them, I feel there might be a fantastic connection to develop the game in the best dimension with the best concepts.”

    Miami track drone overview

    Miami observe drone overview

    Photograph by: Miami GP

    Liberty Media CEO Greg Maffei felt assured that every one three US races wouldn’t solely complement one another, however would additionally appeal to a world following.

    “One of many issues that’s particular about Components 1 is the worldwide nature,” Maffei stated.

    “The viewers that exhibits up in Miami might be a worldwide viewers, the viewers that exhibits up in Austin already is a worldwide viewers.

    “I’m completely constructive the viewers that exhibits up in Las Vegas goes to be a worldwide viewers, it’s not simply going to be a US viewers.”

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    F1 reported a crowd of 400,000 for the USA Grand Prix in Austin final 12 months, proving the expansion of the sequence within the American market after beforehand struggling to seize the viewers.

    The Miami Grand Prix will debut on the calendar this 12 months, whereas Austin signed a brand new 10-year deal to stage the USA Grand Prix forward of this season.

    Summing up the US development, Domenicali stated: “Should you suppose the place we had been three years in the past, it was troublesome to have one grand prix full of individuals. Now we’re heading to a state of affairs the place this 12 months we’re going to have two occasions completely offered out.

    “It’s supplying you with the magnitude of what the US will signify for Components 1. We really feel the vibes, we really feel it’s actually one thing that should belong to this nation. This can be a enormous alternative.

    “To suppose that subsequent 12 months we’re going to have three races within the US, in case you suppose once more again a few years in the past, you’ll say you’re loopy.

    “We’re targeted on ensuring this may be one of the crucial necessary markets for F1, not forgetting in fact that we had been born in Europe, and we’re a worldwide sport.

    “That is our dimension, and we are going to keep as it’s in that respect.”

    #fears #dilution #races