The Utah Jazz are on the precipice of a brand new period — and we’re not speaking concerning the development of the roster after happening 2-1 of their first spherical collection within the 2022 NBA Playoffs in opposition to the Dallas Mavericks with out celebrity guard Luka Doncic. The Jazz are reportedly set for a rebranding subsequent season, with black, white, and yellow changing into their main colours.
A rebranding means new uniforms. Primarily based on the leaks, the Jazz may wish to rethink this.
Right here’s an early have a look at Utah’s new jerseys deliberate for subsequent yr. The response to those from the web has been a powerful and swift “hell no.” The truth that these have been leaked because the Jazz are probably in the course of a humiliating playoff collapse solely made issues worse.
The Jazz are altering their colours to black, white, and yellow subsequent season. Undecided concerning the destiny of the Metropolis Version uniforms they’re carrying tonight. That is what has leaked to date re subsequent season’s new look. pic.twitter.com/Sy2NPRXkBt
— Craig Miller (@junior_miller) April 22, 2022
I perceive what they’re going for with daring colours and a easy sample. On the identical time, it’s exhausting to disagree with critics who say these appear like a half-baked AAU jersey.
I reached out to Tyson Whiting, senior designer for Vox Media, for his fast takes on this new search for the Jazz. Right here’s what he stated:
first impression: that yellow is … one thing … it’s like blacklight rave or crossing guard yellow. A bit too wild to me. Unusual they’re operating so removed from the gold and purple, which I personally liked, may simply be sentimental. I actually want I knew the choices behind the colour selections. I may very well be out of contact.
The general design is admittedly primary and I truthfully find it irresistible. The brand with the quantity feels good and the fundamental “Jazz” and “Utah” are exhausting to mess up after they’re so easy. This sort remedy may be very “in” proper now so it is smart. I might see folks wanting extra out of it, I’m a fan. (besides that yellow)
The yellow and white colours appear to wish to battle after they’re in the identical area.
The quote-tweets on this have been far much less form. The Jazz have been getting burned by nearly everybody who noticed the brand new jerseys.
Are these really going to be the Jazz’s jerseys subsequent yr? If that’s the case, there’s nonetheless time for Utah to pivot. The traditional ‘90s look of the Stockton-Malone period simply feels a lot more energizing than this look designed in 2022:
The Jazz simply can’t catch a break within the playoffs. Even their jersey leaks are holding Ls.
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